“The Woman I’m Writing Into” (TWIWI) is a growing women’s self-improvement brand based in Papua New Guinea, producing motivational and personal growth content for women across Threads and Facebook. With an audience of more than 3,000 women, TWIWI sought to expand beyond social media and build a fully functional e-commerce platform to sell digital products, merchandise, and personal development tools.
Alef Solutions was engaged to design and develop this platform, creating a seamless online experience that transforms TWIWI from a content-only platform into a full digital shop and self-improvement hub.
Challenge
TWIWI needed a solution that:
- Expanded its digital presence beyond social platforms.
- Enabled the sale of ebooks, notebooks, calendars, merchandise, and personal growth materials.
- Reflected the brand’s warm, uplifting, and feminine identity.
- Provided the infrastructure for secure online payments through an Internet Payment Gateway (IPG) with a major bank in Papua New Guinea.
- Positioned the creator for future scaling—both in content and product offerings.
- Provided a simple, accessible buying experience suitable for local customers.
Our Solution
Alef Solutions delivered an end-to-end solution that combined design, digital branding, and e-commerce engineering:
1. Brand-Aligned Website & User Experience Design
- Created a clean, inspiring, and feminine-tone UI/UX that mirrors TWIWI’s voice and community identity.
- Structured the site to prioritise ease of navigation, readability, and product discovery.
- Developed reusable components to allow future expansion without redesign.
2. E-Commerce Store Development
- Built a full online shop integrated directly into the website.
- Enabled digital product delivery (ebooks, downloadable materials) and physical product categories.
- Designed product pages optimised for both storytelling and conversion.
- Integrated shopping cart, order management, and inventory features.
3. Future-Ready Payment Integration
- Prepared the platform for IPG integration with a major PNG bank.
- Configured backend logic and technical structures for easy onboarding once the bank completes approval.
- Ensured compliance with local payment flows and customer expectations.
4. Technical Development & Optimization
- Implemented mobile-first responsive design for easy browsing on all devices.
- Ensured site security and performance standards, including SSL, caching, and optimized hosting.
- Created a scalable architecture to support future growth in customers and downloads.
Impact
With Alef Solutions’ support, TWIWI now has:
- A fully developed e-commerce platform ready for payment integration.
- A digital home for its growing community beyond social media.
- An expanded revenue model, enabling the sale of digital content and merchandise.
- A stronger brand presence aligned with women’s personal development.
- A foundation for future scaling into courses, coaching materials, and new product lines.
The new platform allows TWIWI’s audience to interact with the brand more meaningfully purchasing ebooks, accessing self-improvement tools, and discovering merchandise that aligns with their personal growth journey.
Conclusion
Through intentional design and technical excellence, Alef Solutions has empowered “The Woman I’m Writing Into” to evolve from a social media content creator into an emerging digital commerce brand. This partnership demonstrates Alef Solutions’ ability to support creators and entrepreneurs in Papua New Guinea by building scalable, secure, and beautifully designed online platforms that open doors to new opportunities.
